Staying Fresh in an Oversaturated Market
Like any other year, we start out with the best intentions to stay consistent, relevant and motivated in our work. However, life happens and things get dull. LoveJasPR kept its 2017 commitment up until March, so I’m not one to really preach about consistency. However, I can preach (or write with intelligence) about staying fresh and relevant when there is so much to consume on the interwebs.
Towards the end of 2017 I deleted my social media apps. I still have the accounts (Follow @LoveJasPR), but they’re stagnant and I’m not consuming content from them. Why? Several reasons, but for the purposes of this note -- there is too much content that doesn’t excite, inspire, or cause me to act. If a PR/ Marketing professional who lives and breathes this stuff shut down her social media, what do you think your customers are doing? This year I offer some you advice to keep your brand fresh both on and offline, stand out by channeling your inner Rihanna or Queen Bey, have a different but valid opinion, fight the status quo, break boundaries and be bold.
Wishing you a fresh 2018!