A Day in the Life: The Last 24 Hours of a PR professional
We all have the same 24 hours, right? Wrong. Not in the PR world. Whether you're a young professional or seasoned, 24 hours move very quickly in this industry. How accurate is this to your day?
6 AM -8 AM: Daily Prep
The Plan: Shower, Get Dressed while watching your favorite morning show, Coffee
Reality Hits: Alarm goes off and you convince yourself you can get five more minutes of sleep. Wake up at 7:00 am with enough time to shower, get dressed, and hopefully run into Starbucks on the commute.
8 AM: The Commute
The Plan: Newspaper, Twitter, theSkimm, all while on your way into the office.
Reality Hits: Multitasking at its finest! Stick to plan while also drafting emails, checking to-do list, and actually running into Starbucks only to realize the line is out the door.
9 AM: Hour 1 in the office
The Plan: Emails, industry news, review to-do list, praying there is not a crisis today.
Reality Hits: There is only have time to checking emails and respond to a total of three emails.
10 AM: Writing
The Plan: Press Releases, Blog Post, engaging via Social Media
Reality Hits: Work on Press Release to be distributed today and find out you need to start on another. Schedule to check Social Media for after lunch.
11 AM: Socialize
The Plan: Meet with your boss, water cooler chats, secretly scooping the team for content.
Reality Hits: Meet with your boss, Boss gives you more assignments. The planned water cooler chat turn into getting water and going back to your desk.
12 PM: Lunch meeting
The Plan: Time to build your personal brand. Meet with clients, potential clients, industry peers.
Reality Hits: Eat lunch alone catching up on news, industry trends, and browsing your personal social networks.
1 PM - 3 PM: Work it out session
The Plan: Edit morning writing, get feedback. More edits. Now, let's think of catchy headlines. What hashtags are now trending? Where does our brand fit in the discussion? Anything else new in the digital sphere?
Realty Hits: Procrastinate getting back to the real work after lunch and focus on the brand's social accounts making sure to hit all fronts: engage with customers, monitor hashtags, and connect with industry peers.
3 PM: PR planning
The Plan: Meet with team to review what and what's not working. Plan next steps. Pitch your idea then pat yourself on the back because you rocked that meeting!
Reality Hits: Meeting went well but way longer than scheduled. Didn't have time to pitch your brilliant idea, but there is lots of room to incorporate them in your new project.
4 PM: No time to crash!
The Plan: More coffee please! Check email, update clients on the status of their project. Send a nice email to someone in the media you work with about their great article.
Reality Hits: Finalize Press Releases and send to media with a nice note. Work on sponsorship for upcoming event. Check off a few minimal items on to-do list.
5 PM - 7 PM: Networking
The Plan: Head to an evening social event, a professional network mixer or meet with someone for dinner aka cocktails. Build your brand, hunny.
Reality Hits: Leave work late and only have time to get home.
7 PM - 9 PM: All about you
The Plan: Check your personal social media, get home and write a blog post. Build your ONLINE brand. Alternate: Gym, Yoga, or Shower. It's now time to relax.
Reality Hits: Understanding that work/life balance is important. Mission Accomplished!
10 PM - 12 AM: Rest and Relaxation
The Plan: A peaceful night for once.
Reality Hits: Work email is blowing up. Crisis hit. Boss needs updates and the media wants a statement.
12 AM - 2 AM: Prep for the next 24
The Plan: Finish up last-minute edits, add 100 things to your to-do list, cross off todays accomplishments, pick out your outfit for tomorrow.
Reality Hits: Catch your breath and just lay there. Think about all the productive things you could be doing, get inspired but write it down to do tomorrow.
2 AM: Bedtime
The Plan: Fall asleep peacefully
Reality Hits: But, actually your up for another hour mentally adding things to your to-do a list
3 AM: ZzzzZz
The Plan: Dreaming of fairies
Reality Hits: You're dreaming alright... maybe not of fairies.
6 AM: ZzzZZzz Over
The Plan: Wake up at first alarm.
Reality Hits: Hit snooze over, and over, and over.
♥ PR Pro's! Did I miss anything? What is your day like?