Well after 10 years, I think I can share some advice on how I empower singles in the dating process. It all started when I noticed singles fearing, loathing, and even in some cases avoiding the dating process. After regularly coaching singles, I decided to pursue it as a career and share what I know about the dating process to help singles maintain a positive outlook while not losing themselves while navigating through the dating scene.Read More
At the end of February my company, Markitta In Your Business, expanded from its original YouTube series and launched a podcast. The podcast piggybacks off of the YouTube series and interviews women like us who are making history! My hope is to inspire others by using my gift of gab while creating a network of women that uplift and support each other in everything related to business and entrepreneurship.Read More
It’s DeAnne here, founder of Sure Media Group, LLC -- home of The Sure Alliance and A Place for Allies. We’re here to help amplify your vision while helping you construct a consistent social identity.Read More
In 2015, I wrote “This is Not a One Night Stand” to share the importance of nurturing relationships between clients and journalist. The post could also apply to the relationship between your brand and those who subscribe to the work and ideas that make up your brand. In the post, I gave advice that I didn’t follow myself. LoveJasPR was a fling for a while. I put in little effort and was okay with half ass results. It was something I toyed around with to establish a platform for freelance work, but what I failed to do was build a solid brand. How amazing and bold could LoveJasPR be in 2017 if I had put in the amount of TLC a brand needs to thrive since its inception? Well let’s see!
This year, my goal is to take you through a journey of what a functioning and profitable brand can look like. All it takes is passion, persistence, and of course good Public Relations. This quarter we are going to work on Building A Bold Brand.
A brand is what your audience thinks and feels when they come into contact with your business but the key to success this year is to level up and be bold. Bold brands educate, entertain, and empower its audience in a captivating way. It does not stay within the status quo but dares to push boundaries to make memorable impressions.
When building bold brands, think of what your work stands for. What is the most important message you want to share with your audience? For example, LoveJasPR’s is with passion, purpose, and great Public Relations you can create a profitable brand. As a brand, LoveJasPR doesn’t directly state this message but through interactions with current and potential clients, investors, the media, and its online audience, that message gets across.
Public Relations has a huge role in building a bold brand. It is the PR goal to build relationships with stakeholders but most importantly PR efforts should spread the bold messages your brand stands for.
Public Relations for a Bold Brand
Create your own traditions
What can you do that no other brand has yet tried? Start with thinking about what separates you from the competition and create from there!
Be creative when telling your story
The best videos go viral in the matter of hours but start thinking about how you can create compelling content in the age of 360 video and virtual reality.
Ignore the trends and pitch uniqueness
It’s easy to build ideas off of a story already in the news or pitch a new angle of a story already told. Catch the media’s attention by pitching why your brand is unique and the best, if not only, option. Be bold in your efforts!
Let's chat about it! Tweet me with comments @LoveJasPR
Want more love? Get more tips on Building a Bold Brand by getting "A Little Love" directly to your inbox monthly.
We all have the same 24 hours, right? Wrong. Not in the PR world. Whether you're a young professional or seasoned, 24 hours move very quickly in this industry. How accurate is this to your day?
6 AM -8 AM: Daily Prep
The Plan: Shower, Get Dressed while watching your favorite morning show, Coffee
Reality Hits: Alarm goes off and you convince yourself you can get five more minutes of sleep. Wake up at 7:00 am with enough time to shower, get dressed, and hopefully run into Starbucks on the commute.
8 AM: The Commute
The Plan: Newspaper, Twitter, theSkimm, all while on your way into the office.
Reality Hits: Multitasking at its finest! Stick to plan while also drafting emails, checking to-do list, and actually running into Starbucks only to realize the line is out the door.
9 AM: Hour 1 in the office
The Plan: Emails, industry news, review to-do list, praying there is not a crisis today.
Reality Hits: There is only have time to checking emails and respond to a total of three emails.
10 AM: Writing
The Plan: Press Releases, Blog Post, engaging via Social Media
Reality Hits: Work on Press Release to be distributed today and find out you need to start on another. Schedule to check Social Media for after lunch.
11 AM: Socialize
The Plan: Meet with your boss, water cooler chats, secretly scooping the team for content.
Reality Hits: Meet with your boss, Boss gives you more assignments. The planned water cooler chat turn into getting water and going back to your desk.
12 PM: Lunch meeting
The Plan: Time to build your personal brand. Meet with clients, potential clients, industry peers.
Reality Hits: Eat lunch alone catching up on news, industry trends, and browsing your personal social networks.
1 PM - 3 PM: Work it out session
The Plan: Edit morning writing, get feedback. More edits. Now, let's think of catchy headlines. What hashtags are now trending? Where does our brand fit in the discussion? Anything else new in the digital sphere?
Realty Hits: Procrastinate getting back to the real work after lunch and focus on the brand's social accounts making sure to hit all fronts: engage with customers, monitor hashtags, and connect with industry peers.
3 PM: PR planning
The Plan: Meet with team to review what and what's not working. Plan next steps. Pitch your idea then pat yourself on the back because you rocked that meeting!
Reality Hits: Meeting went well but way longer than scheduled. Didn't have time to pitch your brilliant idea, but there is lots of room to incorporate them in your new project.
4 PM: No time to crash!
The Plan: More coffee please! Check email, update clients on the status of their project. Send a nice email to someone in the media you work with about their great article.
Reality Hits: Finalize Press Releases and send to media with a nice note. Work on sponsorship for upcoming event. Check off a few minimal items on to-do list.
5 PM - 7 PM: Networking
The Plan: Head to an evening social event, a professional network mixer or meet with someone for dinner aka cocktails. Build your brand, hunny.
Reality Hits: Leave work late and only have time to get home.
7 PM - 9 PM: All about you
The Plan: Check your personal social media, get home and write a blog post. Build your ONLINE brand. Alternate: Gym, Yoga, or Shower. It's now time to relax.
Reality Hits: Understanding that work/life balance is important. Mission Accomplished!
10 PM - 12 AM: Rest and Relaxation
The Plan: A peaceful night for once.
Reality Hits: Work email is blowing up. Crisis hit. Boss needs updates and the media wants a statement.
12 AM - 2 AM: Prep for the next 24
The Plan: Finish up last-minute edits, add 100 things to your to-do list, cross off todays accomplishments, pick out your outfit for tomorrow.
Reality Hits: Catch your breath and just lay there. Think about all the productive things you could be doing, get inspired but write it down to do tomorrow.
2 AM: Bedtime
The Plan: Fall asleep peacefully
Reality Hits: But, actually your up for another hour mentally adding things to your to-do a list
3 AM: ZzzzZz
The Plan: Dreaming of fairies
Reality Hits: You're dreaming alright... maybe not of fairies.
6 AM: ZzzZZzz Over
The Plan: Wake up at first alarm.
Reality Hits: Hit snooze over, and over, and over.
♥ PR Pro's! Did I miss anything? What is your day like?