With the release of Black Panther and the anticipation of films created for and by minorities, LoveJasPR is Introducing LoveMovies, starting with a brief thought on Black Panther.Read More
Fashion has always appreciated the art of Nostalgia. It seems like every decade has had a fashion comeback and the entertainment industry is piggybacking off of what that success looks like.Read More
Dear Corporate America, Hollywood, and the Media,
I’m at an intersection, more of a crossroads. I am a black woman working in corporate Hollywood. I occupy a space where diversity is a huge issue, in both corporate America and in Hollywood. For the sake of this essay, I’m focusing on diversity within communities of color. I’m not negating the issues of the LGBTQ, disabled, or any other community that feels disenfranchised, I just believe these communities have an edge of privilege when their spokesperson is a white person. It’s the year 2018 and America isn’t fully honoring all of the policies that “Make America Great.” A little history lesson, 54 years ago, there was legislation passed that prohibits discrimination based on race, color, religion, sex, and national origin by federal and state governments as well as some public places. SOME?! We’ll get to that issue later, I’m sure it was solved.
The point is, constitutionally, every citizen in the United States should have access to the same things, including opportunities to improve livelihood. A diverse set of people of color, should be represented in all spaces whether that is in the media, in film/tv, or in the boardroom.
So if we’ve constitutionally allowed people to occupy the same spaces as white people? Why in 2018 do we still have a major problem with diversity?
Unconscious bias for one. Why do you see my color and/or gender and think less of me? Because systematically, I’ve been allowed to learn for less years than a white male -- I don’t have the experience or know how. [Or so you thought by my physical appearance] How can you discount my innate ability, my intelligence, my nurturing, my unseen privileges?
I’ve noticed in the workplace, people of color are sent to diversity events. It’s senseless. People of color know the issues and why it’s important to have a diverse space. White people need education and understanding because without learning why diversity is important, it becomes curated and forced. Diversity isn’t just a number, it’s a belief system reflected through not only hiring but through incorporating the thoughts and experiences. Diversity comes from the top and it must be a genuine and intentional effort. Industries must understand the WHY behind diversity.
It’s beyond the dollar. I’m not buying your product just because you have a person of color [You know that phrase, the token black] as your spokesperson, either at the C-level or a celebrity/ influencer you think resonates with me. The WHY of diversity is knowing the issues, interest, and culture of a group and aligning your product, mission, and ideology with them. You can have a POC, or maybe 2 on your team - even on your Board, but remember groupthink is real and if that POC doesn’t have the power to speak and make decisions their presence is in vain.
Nikole Hannah Jones introduced me to the concept of curated diversity. The perfect example of curated diversity is set of a set of 20 people in a meeting, you call it diversity because the room includes an asian, a person of the LBGTQ community, a white women, among the sea of white men. In a "better" example, you add a black woman or Latina. The problem with curated diversity is that it still reflects groupthink -- yes, I have a different physical background but I’m safe enough not to challenge the status quo.
More on this to come.
A mentor in Hollywood is hard to come across, so thank you for being a mentor in my head. I decided to write these interviews as a simple exercise to think about what needs to be asked to from someone who wants to “make it in Hollywood” but then I realized how exciting it would be if the question got answered. But first...Read More
Like any other year, we start out with the best intentions to stay consistent, relevant and motivated in our work. However, life happens and things get dull. LoveJasPR kept its 2017 commitment up until March, so I’m not one to really preach about consistency. However, I can preach (or write with intelligence) about staying fresh and relevant when there is so much to consume on the interwebs.
Towards the end of 2017 I deleted my social media apps. I still have the accounts (Follow @LoveJasPR), but they’re stagnant and I’m not consuming content from them. Why? Several reasons, but for the purposes of this note -- there is too much content that doesn’t excite, inspire, or cause me to act. If a PR/ Marketing professional who lives and breathes this stuff shut down her social media, what do you think your customers are doing? This year I offer some you advice to keep your brand fresh both on and offline, stand out by channeling your inner Rihanna or Queen Bey, have a different but valid opinion, fight the status quo, break boundaries and be bold.
Wishing you a fresh 2018!